Back Office Hub
Intro
The Back Office Hub is a clear, easy-to-use internal tool that helps teams manage their daily tasks and efficiently oversee each tenant we work with.
Date
2022 - Present
Role
Product Designer
Contribution
UX/UI Research
User Experience Design
User Interface Design
Prototyping
Design QA
The Back Office Hub is a core internal tool used daily by teams such as Marketing, Trading, and Fraud to manage operations across multiple tenants. When I joined the project, the tool was outdated and difficult to navigate, slowing down key processes and increasing the risk of errors. My role was to lead the redesign with a focus on improving usability, streamlining complex workflows, and delivering a clearer, more modern interface. The goal was to create a more intuitive, reliable platform that empowered internal teams to work more efficiently and confidently.
The Challange
Design and build the Bet9ja mobile app experience from the ground up, introducing a new, cohesive visual language that would not only redefine the mobile interface but also set the foundation for the future desktop experience. This transformation aimed to modernize the platform end-to-end, delivering a faster, more intuitive service while unlocking new opportunities for business growth.
The Result
Launched in April 2023, the new Bet9ja mobile app quickly became a key driver of engagement and growth. Since launch, over 1 million users have placed at least one bet on Sportsbook or Casino through the app, an early indicator of its strong adoption and product-market fit.
Designed with the Nigerian market in mind, where data usage is a key concern, the app is now one of the lightest betting apps in the country, delivering fast performance with minimal data consumption. This accessibility has been critical in expanding Bet9ja’s reach and appeal across diverse user segments.
