Brand
K-pt is an Italian consulting agency with a strong female identity. They’ve specialised in 3d modelling, augmented reality creation of virtual tours, design and communication.
Client
K-pt agency
Year
2021 – 2022
Link
I worked closely with Giulia Kron Morelli on the website rebranding of the consulting agency she leads.
I worked closely with Giulia Kron Morelli on the website rebranding of the consulting agency she leads.
PROBLEM
Giulia’s goal was entirely restyling “k-pt.it” website; Reflecting the renewed brand identity of the agency by emphasizing a winning female leadership. To achieve that she opted for a minimal, neat and consistent user interface design.
PROJECT GOAL
To design a structured and functional website that would assure the customers straightforward and responsive navigation. My primary intent was to make sure the new UI system of the site would represent the team identity in any component in any line of the page’s composition.
UI DESIGN
Starting from a simple flow information, we decided to turn each design specialisation (3D modelling, augmented reality and design) into three different pages to get the freedom to deeply explain any detail about their work. I designed the UI system using dark grey and purple as the main colours for the website keeping consistency and respecting the brand identity. The result is simply an elegant but well-structured layout on all the different viewports in every element both on the desktop, tablet and mobile version.
A few next steps:
– Constantly test its usability
– Add future projects
– Add the English language considering collaborations with foreign companies.