Brand
Solange Azagury-Partridge is a British designer known for her jewellery and interior design. She was established in 1990 by the award-winning jewellery designer Solange Azagury-Partridge. In over 25 years in business the brand has grown to become internationally acclaimed, receiving many recognitions and honours.
Client
Solange Azagury-Partridge
Year
2019 – 2020
Link
My role in the company involved working very closely and in parallel with Solange Azagury-Partridge in order to fulfil her briefs and achieve on-brand design solutions from start to finish.
My role in the company involved working very closely and in parallel with Solange Azagury-Partridge in order to fulfil her briefs and achieve on-brand design solutions from start to finish.
BRIEF
One of the briefs was to transform “solange.co.uk” website into e-commerce. It was only in the last year that she invested in digital, launching in a very digital transformation. Customers had been requesting the e-commerce, complaining that they couldn’t buy the products directly from the website and many of they don’t live in London.
PROJECT GOAL
To design a responsive e-commerce that allows customers to buy easily whilst communicating all the information that a small brand wishes to give. This type of project is incredibly impactful because it is the starting point for all the future collections.
SITEMAP
Because the old website didn’t have all the shopping section, Solange wanted to have it with all her products – She has more than 800+ products from every single collection she has launched – we organized all of them in specific categories. I created a sitemap in order to help me understand the site and show it within the content on Solange’s site.
USER FLOW
This phase incorporates usability to clarify how to design effective interactions for the solange.co.uk website based on how a user will behave. Detailed flow and interaction charts were required to process how to organize the different paths. I tried to highlight how flows differ from person to person when they answer a few questions in an informal conversation.
UI DESIGN
With all the flow information in mind , we decided to use Shopify to build and redesign the website and I built all the UI system accompany it. For Solange it was important to have as its main colours green and black. Black was used as a background to contrast with most of the mainstream luxury jewellery brands who have white backgrounds. Emerald green is Solange’s colour so we used it for all the titles, menus, logos and buttons.
An important objective was to offer a strong brand image that simultaneously encapsulated the spirit of a unique design and high quality of the jewellery, presenting bold and colourful products whilst also revealing their fine details. It has to offer simple, organized and elegant layouts for different viewports checking every element on desktop, tablet and mobile version.
An important objective was to offer a strong brand image that simultaneously encapsulated the spirit of a unique design and high quality of the jewellery, presenting bold and colourful products whilst also revealing their fine details. It has to offer simple, organized and elegant layouts for different viewports checking every element on desktop, tablet and mobile version.
All these elements positioned Solange limited inside the e-commerce market. The website is easily identifiable as Solange Limited’s and reflects upon its universe that is both luxurious and fashion forward.
All these elements positioned Solange limited inside the e-commerce market. The website is easily identifiable as Solange Limited’s and reflects upon its universe that is both luxurious and fashion forward.
A few next steps:
– Constantly test its usability
– Add future collections and products
– Adapt any categories on the home page to follow the evolution of e-commerce
