Solange Azagury-Partridge is a British designer known for her jewellery and interior design. She was established in 1990 by the award-winning jewellery designer Solange Azagury-Partridge. In over 25 years in business the brand has grown to become internationally acclaimed, receiving many recognitions and honours.
2019 – 2020
One of the briefs was to transform “solange.co.uk” website into e-commerce. It was only in the last year that she invested in digital, launching in a very digital transformation. Customers had been requesting the e-commerce, complaining that they couldn’t buy the products directly from the website and many of they don’t live in London.
To design a responsive e-commerce that allows customers to buy easily whilst communicating all the information that a small brand wishes to give. This type of project is incredibly impactful because it is the starting point for all the future collections.
Because the old website didn’t have all the shopping section, Solange wanted to have it with all her products – She has more than 800+ products from every single collection she has launched – we organized all of them in specific categories. I created a sitemap in order to help me understand the site and show it within the content on Solange’s site.
This phase incorporates usability to clarify how to design effective interactions for the solange.co.uk website based on how a user will behave. Detailed flow and interaction charts were required to process how to organize the different paths. I tried to highlight how flows differ from person to person when they answer a few questions in an informal conversation.
With all the flow information in mind , we decided to use Shopify to build and redesign the website and I built all the UI system accompany it. For Solange it was important to have as its main colours green and black. Black was used as a background to contrast with most of the mainstream luxury jewellery brands who have white backgrounds. Emerald green is Solange’s colour so we used it for all the titles, menus, logos and buttons.
– Constantly test its usability
– Add future collections and products
– Adapt any categories on the home page to follow the evolution of e-commerce